GENERATION P

Adventures/drama/science fiction (2011, Russia)

Director: Victor Ginzburg
Script: Victor Ginzburg, Gina Ginzburg
DOP: Aleksei Rodionov
Starring: Vladimir Epifantsev, Michael Efremov, Andrey Fomin, Sergei Shnurov, Andrey Panin, Alexander Gordon, Renata Litvinova, Vladimir Menshov, Oleg Taktarov, Yury Safarov.
Producer: Victor Ginsburg, Alexei Ryazantsev, Stanislav Ershov, Andrey Vasilyev, Yury Krestinskiy, Leonid Ogorodnikov, Daniil Hachaturov, Vladimir Yakovlev, Andrew Paulson

Review: Based on the cult novel by Victor Pelevin, Generation P is, in many ways, built on hallucinations, including Che Guevara’s speech on how television destroys man. But this parallel, virtual universe also offers a glimpse of real life in Moscow’s meticulously reconstructed Roaring 1990s, where the real plot unfolds. Babylen Tatarsky, having rediscovered himself as an employee of an advertisement age…ncy, is busy concocting marketing campaigns for western brands, adapting them to the «Russian mentality." Packed with special effects and unexpected revelations, the film tells the complex story of how former Soviet Komsomol Youth turned into advertisers in the service of the Goddess Ishtar, and how the Pepsi Generation chose Coca-Cola.